The main purpose of the research is to investigate how sponsorship in music festivals can influence the beliefs and attitudes of the participants through the analysis of the impact of music sponsorship on consumer's perception of brands it will be easier for firms to target their customers more efficiently. Request pdf on researchgate | the impact of brand sponsorship of music festivals | purpose – the purpose of this paper is to report exploratory research into uk music festival attendees.
Why mercedes-benz sponsored the world's largest music festival explains that mercedes’s values and its “best or nothing” slogan lined up perfectly with rock in rio’s core beliefs “the fact that [the mercedes marketing team] were out there looking at other music festivals for the past three or four years and decided to wait for. Thus, the objective of the current research was to contribute by researching if participation in a music festival, northside 2013, would influence festival participants’ perception of the main sponsor royal beer to do so, the chosen research design was a pre-post event quasi experimental design with independent samples.
3 ways to determine if music festival sponsorship is worthwhile for your brand influence and future sales but location data from these music festivals shows that approximately 75 percent.
Sponsorship is an important revenue stream for music festivals, and, conversely brands perceive music festivals to be an effective channel through which to reach young target audiences. Music festivals are a great opportunity for certain brands, but it's an investment that isn't necessarily worthwhile for everyone.
This year, the festival attracted 82 000 attendees what is important from the perspective of the sponsor is the diversity of participant’s demographics and the international character of the festival which brought rock enthusiasts from 47 states and 20 countries.
An exploration into the psychological impacts of attending music festivals by sorcha mcgrath abstract although there are vast amounts of literature on the effects of music, there are clear gaps on the impacts of festival attendance with regards to music festivals as a source of social well-being for attendees. As a consequence, there is a need for more studies that focus on sponsorship of music festivals and events the beliefs and the attitude of music event participants can be of major importance for the development of effective marketing campaigns. Of the 2,000 respondents, 41% have positive feelings towards the brands that sponsor music festivals, while 40% have positive feelings towards the brands that advertise at festivals the festival environment is one of the best places to advertise.