Describe and evaluate manzana's operations strategy manzana has an operations strategy focusing on autonomy among branch offices that shows in the case operational inefficiencies, and it considers each branch as a separate profit and loss center with the space to underwrite insurance, collect premiums and settle claims within territory.
Manzana insurance - fruitvale branch by david paul grant, j michael harrison, christopher loch 1989 | case no ds87 operations, information & technology manzana insurance was founded in sebastopol, california, in 1902 and originally specialized in orchard and farm insurance following the san francisco earthquake and fire of 1906, however. Systems analysis and design project stage 3 new system specifications and prototype based on harvard business school case 9-692-015 manzana insurance – fruitvale branch.
Answer: the manzana case discusses the inefficiencies of operations at fruitvale branch of manzana insurance company there are various major concerns like declining profits, policies backlog, and improper balancing of load among employees and also the high and increasing turn-around time (tat) which is the total time required to completely process the insurance request compared to its competitor, golden gate. Insurance policies at the fruitvale branch of manzana insurance the system processes four types of policy requests and relies on the distribution of work among various departments within the.
Manzana insurance: fruitvale branch manzana insurance is one of the largest property-liability insurers in california (usa) fruitvale is one of manzana’s smaller branches, with three underwriting teams supporting 76 agents in three geographical territories fruitvale is at this moment facing deteriorating profits due to operational problems.
The fruitvale branch of manzana insurance is experiencing loss of business due to late renewals, and long lead times on new policies and quotes these problems have created an opportunity for a competitor to take market share.
Manzana insurance second largest insurance company in the property insurance in california main competitor: golden gate acquired by banque de soil case concern is falling service levels at fruitvale branch hence profitability 4.