Gender socialization through toys and sports in today’s society, there are many guidelines of how one should act and be gender socialization is the process where people take on notions of gender roles, gender ideas and gender behaviours.
Many toy ads seemed to deliberately flout gender stereotypes—depicting girls driving toy cars and airplanes and boys playing with kitchen sets and dolls by the mid-1990s, however, gendered advertising had returned to 1950s-levels, and it continued to grow in the 2000s.
Gender stereotyping in the toy industry 775 words | 3 pages gender stereotyping begins in a person’s life as early as infancy babies first encounter stereotyping when nurses put pink or blue wristbands around their hands: pink for girls and blue for boys the stereotype continues throughout their childhood and life. Toy manufacturers market gender-specific toys towards to girls and boys, perpetuating traditional gender roles children learn about what it means to be a man or a woman through pretend play while it is fine for a girl to have a room full of pink princess toys, she might enjoy building a train track or crashing a car.
The message of gender socialization being imposed upon young children subliminally becomes quite obvious when one observes the wal-mart toy department from an unbiased viewpoint.
There are few more divisive topics in our industry than that of gender's place in the toy aisle advocates for the removal of gender categorization and gender based marketing believe vehemently that these structures are destructive to burgeoning identity. Gender was remarkably absent from the toy ads at the turn of the 20th century but played a much more prominent role in toy marketing during the pre- and post-world war ii years however, by the early 1970s, the split between “boys’ toys” and “girls’ toys” seemed to be eroding.