Acc is the most preferred cement brand name in india acc is now part of the worldwide holcim group 7 7 | p a g e the experience that i have gathered over past six to eight weeks has certainly provided me with an orientation, which i believe, will help me, and shoulder any assignment successfully in future. Acc cement is one of the largest cement manufacturer in india & the marketing mix of acc cement is strong mainly due to its product and placementthe brand empowers the most ambitious civil projects in india, bangladesh and other southern countries of asiait was once a unit of multiple cement companies.
Has a significant effect over the acc’s brand image this study analyzes the perception of customers towards acc after the merging of holcim and lafarge in terms of quality, satisfaction and service provided.
The top cement companies in india in terms of market capitalisation are as follows:-ultratech cement the group started its cement business in 1983 and named the brand ultratech cement this company is based in india's financial capital mumbai acc acc (associate cement companies limited) is one of the top cement manufacturers of india.
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To study the brand image of acc in cement market to study who is the best brand of cement in market acc company profile acc (acc limited) is india's foremost manufacturer of cement and concrete acc's 14 modern cement factories, 19 ready mix concrete plants, 19 sales offices & a workforce of about 9000 persons. Acc 53 grade cement is higher strength cement that meets the needs of the consumer for higher strength concrete for certain specialized works, such as prestressed concrete and certain items of precast concrete requiring consistently high strength concrete, 53 grade opc is found very useful. Project report on brand image of acc cement in the cement industry submitted for the partial fulfillment of the degree of master of business administration. In this project, i went into a search for details regarding the brand awareness & brand perception of acc the analysis was done with the help of the data collected through questionnaire taking the sample size of 100 in barmana i have tried to throw a clear light towards the level of brand awareness n brand perception of acc.
Brand image company policy recommendation 4 as per you quality of dealing cement brand excellent satisfied good average 5 which brand of cement consumer preferred in your area acc cement ambuja cement type of sale retail sale whole sale are you satisfying with the pricing of company .
Perception and its related factors of acc cement after the merger of holcim and lafarge the study also determines the impact of merging on acc’s brand image vi objectives of study to study assessment of customers towards acc cement to examine the effect of merging by holcim and lafarge over cement industry to analyze the brand impact of acc cement in consumers and distributers mind.